Credit Kudos is a second-generation Credit Reference Agency (CRA) that utilises financial data obtained via Open Banking integrations. This behavioural data allows lenders to make better and faster credit decisions rather than relying on the backward-looking data of the incumbent CRAs.
Behavioural and spending data is more reliable and valuable than the consumer data currently held by CRAs. There is a race to obtain as much of this rich data as possible, to become the Experian of the future. Credit Kudos is currently leading this charge.
Credit Kudos was bought by Apple in 2022.