Artificial Artists offers a product for brands to create low-cost, easy-to-use CGI marketing. Their cloud-based product, 3DCTRL, is a live animation and editing tool allowing users to adjust CGI marketing assets in real time.
The tool empowers marketing agencies to create visual effects in house, rather than using external studios. Flexibility is maximized, and assets are not “locked”. This means that, for example, if a brand says “I want to show the front more” in a car animation, it can be tweaked there and then by the brand or marketing agency, rather than needing a visual effects agency involved. This increases the speed of production and has the potential to lower costs.
3dctrl is easy to use and reduces 3D animation production time and costs by up to 80%.